The Hunger Games: Catching Fire - Alternative Marketing Campaign

A few days ago I wrote an article critically analysing the latest poster (see right) for The Hunger Games: Catching Fire. The theatrical marketing campaign for this big-budget Christmas blockbuster has so far been underwhelming. More so when considering that this is supposed to be one of the most anticipated movies of the year, not an arthouse movie.

Catching Fire is the sequel to the popular 2012 movie The Hunger Games and based on the second book in Suzanne Collins' book trilogy of the same name. It is, beyond anything else, an event movie made for mainstream audiences but the current marketing strategy consists of well designed posters that are ultimately very bland.

The Hunger Games: Catching Fire - New Poster Released

Lionsgate have released a new poster for The Hunger Games: Catching Fire (see right), and although it's very visually pleasing, I have mixed feelings about it.

The poster depicts the series' heroine, Katniss Everdeen, gazing out on a cliff's edge while clutching her trademark bow by her side. The imagery is reminiscent of a vintage painting though it will struggle to attract your attention unless you know to look for it.