Sunday, 31 March 2013

Man of Steel

Ok, so this poster has been in circulation for a while now and after seeing the trailers, we know that this image will be at least be semi-relevant to the film, Man of Steel. However, I can't help but feel that it's an unusual choice to kick-start a major marketing campaign, especially for a film that focuses on one of the most iconic superheroes of all time, Superman.

Opinion has been well and truly divided with regard to this poster and rightly so… Superman is in handcuffs! Who wants to see that right?

At a first glance the imagery seems to show nothing positive in terms of character or story, and there's nothing to get overly excited about if Superman is unable to use his abilities whatsover, which raises obvious questions:

- Why doesn’t Superman just break free?
- Why is he in custody?
- Are they kryptonite handcuffs?
- Is he a vigilante?
- Are the humans afraid of him?