Tuesday, 16 July 2013

'I, Frankenstein' Character Posters Released

Several character posters for Lionsgate's upcoming Action Horror, I, Frankenstein, have been released online. The film stars Aaron Eckhart as Frankenstein's Monster A.K.A Adam Frankenstein, and is produced by the team behind the Underworld Series.

I, Frankenstein is based on the cult graphic novel of the same name and follows Adam who unintentionally becomes embroiled in a brutal war between two immortal clans.

The marketing campaign seems to be following similar strategy to Priest, but before you sigh in disappointment, they seem to have rectified (most of) the kinks that plagued that ill-fated campaign.

Perhaps the most important detail (albeit subtle) in this campaign is the acknowledgement that Adam has become embroiled in an immortal war, and his ''mission'' is certainly not the beginning.

It is this attention to the subtleties of a marketing campaign that suggests that this movie might be decent, or at the very least, it will maximise its demographic potential.

Check out the character posters below:

The quality of a marketing campaign speaks volumes for a studio's confidence in a movie and the sales team's eagerness to market the project to a high standard. The latter is something that should always be expected but not always implemented, largely due to varying studio enthusiasm for individual projects and a willingness to spend money... or not.

Fortunately for I, Frankenstein, there seems to a genuine enthusiasm for this project and a willingness to spend money, so as previously stated, audiences will generally be aware of this project at the very least.

The character posters are stylish and promise plenty of action and considerable amount of reflective angst (see Adam's character poster) but arguably the biggest criticism is that both good and evil seem equally threatening! There doesn't seem to be much difference between the two, which may explain Adam's angst. However, it is also very likely that it is an intentional stylistic choice, which might suggest that the line between good and evil has become blurred after centuries of fighting and both sides have simply been consumed by the horrors of war.

I, Frankenstein is due for release in the US and UK on 24th January 2014.

To read more about the project, click here.

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