Facepalm Movie Marketing

For every great movie poster, there are nine that disappoint, but occasionally one emerges that (unintentionally) stands head and shoulders above the rest... in terms of incompetence.

When this happens, it is common practice for film aficionados to truly fear for the future of the industry. This is even more poignant when considering that these are supposedly ''leading industry professionals'' who designed and approved this image...  none of which seemed to notice the glaring and unforgivable mistake on this poster.

So, here it is...

Poster Analysis: How I Live Now

How I Live Now was released in the UK on October 4th and this poster (see right) has been doing the rounds for several weeks (at least) prior to that. The film is adapted from the best-selling novel by Meg Rosoff and stars the extremely talented Saoirse Ronan who plays Daisy.

I've mostly seen this image plastered on buses in the Wandsworth area, which I'm sure is purely coincidental and not a slant against us South London folk. More importantly, after the nth time of seeing this poster, I still have virtually no idea what the film is about!