All of the films in this list have had a theatrical release in the last 5 months and all boast truly fantastic posters!
See if you agree with my Top 10:
10.) Robot & Frank
Regardless of any negativity surrounding the actual movie, this poster is fantastic. The imagery is unapologetically blunt, which serves as an excellent marketing tool. The design is simplistic yet informative and sets a very heart-warming tone, which is complemented by the tagline:
"Friendship Doesn't Have An Off Switch".
9.) I Give it a Year
The poster design for this movie resembled a generic romantic comedy, which was expertly juxtaposed with the anti-romantic title.
The film itself was a bit hit and miss at times, but there is absolutely no mistaking it for anything other than a "happy" break-up movie. Aside from some narrative faults this was a refreshing take on all aspects of a tired genre.
The poster depicts a young girl hiding behind a lanky, decaying figure, which immediately emphasises the horror themes within the film. By focusing on a child's fear and innocence, a sense of unease is established, which is highlighted by her apparent dependence on what would typically be deemed terrifying.
7.) Star Trek: Into Darkness
There is a promise of chaos in this poster, which is depicted through the stark contrast of between light and dark (cue title reference). Although there is a focus on returning characters, they are pushed to the background and the focus is shifted towards the film's main antagonist, Khan.
It is also notable that there is no focus on the space travel, which is a very bold move given the source material.
It's a fairly basic poster, but a very effective one.
6.) Spring Breakers
5.) Oz The Great and Powerful
Sadly the other posters focused on star-power and were fairly bland, which is appropriate given that the film was somewhat of a disappointment.
Shockingly, this wasn't the main theatrical one-sheet for the UK but it is by far the best one.
Watch out for a poster analysis on this film in the near future!
3.) Iron Man 3
As a marketing campaign, Iron Man 3 was almost flawless, it effortlessly sustained The Avengers excitement and established itself as an event movie. However, the film fell flat after a certain plot point, leaving many to ponder what could have been.
Click here for a pre-viewing analysis and here for a post-viewing analysis of the poster.
2.) The Great Gatsby
The film was a disappointment and relied too heavily on the visuals to disguise what was ultimately a weak narrative. However, this excellent marketing campaign deserves every bit of success it receives.
This is a fantastic example of how to market a movie, then it's up to the film to do the rest.
Click here for my pre-viewing analysis and here for my post-viewing analysis of the poster.